Gen Z is very invested in experiencing things from the past, and lately it has been
all
about Y2K. From fashion to technology, Gen Z is interested in how it all used to be.
With the rising popularity of Y2K over the past couple of years, it seems fitting to
reintroduce one of the staples of this era in a new campaign aimed towards Gen Z.
The main thing that Kodak relies on even to this day is analog photography and so
the company never moved forward with the digital era.
Kodak made most of its money from the consumables needed to use its cameras,
such as film, chemicals, and paper.
Typically, December is the time of year when Kodak searches on Google spike, this is
most likely in relation to holiday gifts.
With the rise of the digital era, Gen Z has looked into more ways of making their
memories more tangible. We planned to reach out to a wider audience by using out-of-home ads that would appeal to people's sense of nostalgia.