Kodak Brand Revival

Comparison of final advertising design featuring a Christmas-themed photo collage with the text 'Gift the Memories' and a mock-up of digital ad display showing the same Christmas-themed poster, both promoting giving memories as gifts during the holid
Comparison of a final product design and an ad mock-up. Both images show a yellow Kodak camera with the slogan 'Gift the Memories' and the word 'Kodak' in red. The final design focuses on a close-up of the camera held by a person with fireworks refle
Comparison of a final design poster and an advertisement mock-up for a Kodak ad, featuring a yellow background, black text, and a film strip changing shape.
Comparison of a final design and an ad mock-up of a yellow advertisement banner for a film reel and a gift box, with the tagline 'Gift the Memories' and a subtext 'Seize the moment with', displayed above a subway train.
A billboard advertisement mock-up in a city street featuring photos of people enjoying holidays and outdoor activities, with the slogan "Gift the Memories" and the Kodak logo. The mock-up shows the final design and how it appears on a billboard above
Page with a heading labeled 'Background' and a paragraph discussing Generation Z's nostalgia, culture, and the reintroduction of Y2K aesthetics. Includes sources at the bottom.
Text-heavy article about Kodak's reliance on analog photography and its marketing trends, including search spikes and social media activity.
A infographic showing Kodak hashtags on Instagram and TikTok, and a Google Trends graph of search interest for Kodak from 2012 to 2023. The Instagram section displays various Kodak-related hashtags with post counts, the TikTok section shows a popular
Text titled 'Insight' discussing Gen Z's nostalgic engagement with cultural moments and their desire to make experiences tangible despite a digital environment, with sources listed at the bottom.
Collage of vintage Kodak holiday-themed photographs, film rolls, a camera, holiday cards, a film reel, and Christmas decorations with a color palette strip at the top.
Three hand-drawn sketches titled "Sketche" showing ideas for a photo project. The first sketch has labeled boxes and notes mentioning "big extract, bluetext and lights," "fitting your" and "final." The second sketch depicts a camera frame with labele